ADMAN has always been a fan of the Brighton and Hove Bus Company and their marketing strategy. Always keen to innovate, they have just announced a collaboration with Hove advertising company Ticket Media to sell advertising on their bus tickets. First to sign-up is The Brighton Sealife Cen[...]

One of the best examples of brave, inspirational, clever marketing is to be found on my door step. Until recently, the Brighton & Hove Bus Company, like most others, made additional income by selling advertising space on its buses. However this didn't do much for bus travels' downmarket image an[...]