Category archives: Charity
What happens to ADMEN when they retire?
Like me, I’m sure you’ve heard of charities that support retirees from highly regarded public industries, such as Help for Heroes. But even though I work in the advertising industry I was surprised to hear there was an organisation for retired ADMEN, The Na[...]
It's well known in the charity advertising business that grannies are the most responsive audience to charity advertising campaigns. Professional men in their thirties are probably a lucrative audience for charities but they find it much harder to grab their attention. ADMAN is one such man and I ha[...]