Brighton SEO – Key insights

Brighton SEO – Key insights

Brighton SEO is a fantastic free search marketing conference created by Brighton SEO Company, Site Visibility. Though SEO is in the title, organiser Kelvin Newman admitted that he was striving to provide a bit of a wider marketing context for the September conference.

I thought I would share some key insights that I found useful. I hope you do too…

1. 90% of advertising isn’t noticed.

We probably all know this anyway but it doesn’t hurt to remind ourselves now and again. Guru Dave Trott also reminded us that a typical consumer will receive 1000 advertising messages a day. Advertising campaigns need to be different to stand out.

2. Simplicity is strength.

Another gem from Dave Trott. I think he said that it was Einstein who said if you can’t explain something to an 11 year old then you haven’t understood it. Advertising messages should be pitched in the same way.

3. Target opinion formers.

With advertisers like Directline spending £80 million a year what hope have you to reach your customers with your tiny budget. You can’t reach everyone so target opinion formers who are most likely to spread the word. They are more likely to be turned on by bold and risky advertising. Good examples of brands who have achieved this include Virgin and Naked wines.

4. Think mobile first.

For most industries today a significant portion of your customers are looking at you on their mobile or tablet. So 1. A mobile site is important but 2. Designing your mobile site is a great way to find out what is important for both your main site and your business.

5. Don’t chase Google Algorithms.

Google is getting smarter about penalising companies taking short cuts to get good search engine rankings. For sustained SEO performance it’s all about your content. Make your website truly great with content that people will share, and SEO performance should follow.

6. If you are considering creating an ecommerce site which can’t be personalised. Don’t bother. Amazon will out do you.

Google is also on the move.

7. 20 tips for becoming a good SEO.

Very helpful tips from Richard Baxter at SEO Gadget. Equally applicable for becoming successful in business.

1. Decide goals.
2. Get a mentor.
3. Ok isn’t good enough. If you don’t love it it’s not finished.
4. Learn how to pitch yourself.
5. Learn something new once a week.
6. Keep positive feedback in a special folder.
7. Don’t accept what you are doing now is the norm.
8. Be responsible for yourself. You should be aiming to make your boss redundant.
9. Rehearse everything.
10. Work is a stage.
11. Get out of your comfort zone.
12. Make yourself indispensable. What’s your specialism?
13. Build your own websites.
14. Learn to sell.
15. Care about the work you do.
16. Follow up.
17. Know your figures.
18. Leadership comes from certainty and certainty comes from confidence.
19. Don’t need your boss in meetings to answer questions. Don’t ask your boss questions. Find it out yourself.
20. Try to do things a little better every day.

If this has started you thinking about how you can improve your SEO or advertising campaigns please get in touch for a chat. ADMAN would love to help.

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