Monthly archives: August 2011
Well I'm happy to tell you that I have passed the first stage of Google certification with flying colours. 91% in the Google Advertising Fundamentals exam. I'm aiming to take the Search Advertising Advanced Exam next week. I'll save the Display Advertising and Reporting Exams for another date.
It's well known in the charity advertising business that grannies are the most responsive audience to charity advertising campaigns. Professional men in their thirties are probably a lucrative audience for charities but they find it much harder to grab their attention. ADMAN is one such man and I ha[...]