Well I'm happy to tell you that I have passed the first stage of Google certification with flying colours. 91% in the Google Advertising Fundamentals exam. I'm aiming to take the Search Advertising Advanced Exam next week. I'll save the Display Advertising and Reporting Exams for another date. The [...]

It's well known in the charity advertising business that grannies are the most responsive audience to charity advertising campaigns. Professional men in their thirties are probably a lucrative audience for charities but they find it much harder to grab their attention. ADMAN is one such man and I ha[...]